Dawn Ressel


Dawn Ressel

Employment History

Intuit, San Diego, CA
Design Strategist, 07.16 - 08.17

  • Lead the strategic, cross-company initiative to align multiple design systems to become a family, with beautiful seams across products
  • Championed creation of design system by facilitating design collaboration across the company.
  • Evangelized and collaborated with teams to get design standards into offerings throughout product design teams and cross-functional departments.
  • Created and evolved design processes and insured effective partnerships with technologists, design teams, and key stakeholders.

Intuit, San Diego, CA
Group Manager, Experience Design, 01.13 - 07.16

  • Managed and developed central UX team of twelve members; directed design experiences for platforms and components; leveraged best-practice design methods across Intuit products.
  • Developed function of experience design into the organization, establish processes, and best practices. Grew the team from 2 to 12 people by recruiting and retaining top talent.
  • Created an entire program that enabled a culture of deep customer empathy and a commitment to awesome product experiences.
  • Innovation Catalyst: trained in Intuit's "Design for Delight" methodology; coached and facilitated teams using innovation and design thinking methods.

PointClear Solutions, Nashville, TN
UX Design Strategist, 09.11 - 01.13

  • Work with clients to create great user experiences in web & mobile health care applications
  • Conduct user research to uncover users’ needs, pain points and workflow
  • Help clients improve their UX strategy by leveraging my expertise in design thinking and facilitation
  • Developed content for a full-day training course called “Essentials of User Experience”
  • Coauthored the PointClear white paper “Six Trends in Healthcare and Why User Experience Matters”

Intuit, Mountain View, CA
Senior Manager, Experience Design, 08.07 - 07.10

  • Directed high-performing UX team of six members: created delightful customer experiences for web and mobile offerings and across all customer touch points.
  • Improved visibility of customer experience issues and worked with cross-functional leadership to drive action, evaluated results and presented to upper-management teams.
  • Managed Net Promoter program to measure customer loyalty and drove continuous improvement strategies across all departments and design teams.
  • Established and led positive culture change after acquisition to help new Intuit employees develop deep customer empathy and focus on creating a great customer experience.

Intuit, Mountain View, CA
Senior Experience Designer, 08.07 - 07.10

  • Designed the end-to-end experience for a revolutionary new product suite which:
    • helps patients clearly understand their medical bills and easily pay them online
    • gets physicians paid 18 days faster with less effort
  • Dramatically redesigned the UI based on in-market learnings which resulted in a payment conversion increase of 20%
  • Key contributor to product strategy and vision based on my deep customer & business insights
Lead Interaction Designer | Blue Shield of California | San Francisco, CA | 2006 – 2007
User Experience Lead | Depaul University | Chicago, IL | 2002 – 2006
Instructional Development Specialist | East-West University | Chicago, IL | 2001 – 2002
Information Architect | Scient | 2000-2001


Georgia Institute of Technology, Atlanta, GA
Master's Degree in Digital Media
Studied digital design and human-computer interaction

Florida State University, Tallahassee, FL
Bachelor's Degree in Mass Media Communications
Studied video production, journalism and communications; minor in English


  • Women Unlimited TEAM Program, 2009. I graduated from this six-month leadership program for high performing, high potential leaders/managers.

Patents and Awards

  • Inventor of United States patents 8209194, 8359210, 8924238
  • 3 additional patents pending
  • Webby Honoree for Quicken Health Bill Pay
  • Intuit company-wide award for Deep Customer Empathy, 2010


  • From Business to Buttons 2017. "Evolving Design Systems for Flexibility and Scale"
  • Enterprise UX 2016. "Full Stack User Experiences: A Marriage of Design and Technology"
  • UXPA 2016. "Empathy at Work" (Panel)
  • UXPA 2015. "Create a Customer-Driven Culture"
  • Women in Design Podcast. "Empathy in Design"